We are former Military Intelligence specialists

We have the knowledge and experience to help business teams turn their data into effective intelligence. We initiate change in business teams through our unique intellectual property and technology.

What industry leaders say

"Changing the way your company thinks about and acts on data. Recommended for anyone looking to build a data-driven culture across their business."

Ryan den RooijenGlobal Director of Data Services at Dyson

"A great exponent of the culture organizations need to embrace to get the best from data. If you are looking to learn and drive change in a complex and fast evolving world you will find insight here."

Simon HayCEO Outra

"Graham makes a much needed contribution to big data and analytics. He uses his military experience to illustrate vividly the role of management in enabling front line people to benefit from data in real time and reap the benefits from their investments."

Stan MaklanProfessor of Big Data Marketing Analytics, Cranfield University

“The how to guide for a modern data driven business leader, with brilliant first hand experience from Graham… Messy Teams is genius…”

Paul BrookDirector Data Analytics, Dell EMC

"Graham has leveraged his background in military intelligence to lay out a compelling and practical argument as to why organizations in today's complex business environment need to shift from an execution mindset to a discovery mindset."

Martin ReevesSenior Partner, Boston Consulting Group

"Skilfully weaving together big data and decision making to create a business culture that will thrive."

Steven D'SouzaSaid Business School, University of Oxford

"A fresh take on what it takes for analytics to fulfil its promise. His book is the best on analytics I've ever read, because it really sets out how to put analytics at the centre of strategy."

James WalkerGlobal Head of Analytics, OC&C Strategy Consultants

"Bringing to life the transformational potential of the new data paradigm and powerfully demonstrates the need to re-think how leaders make decisions."

Dr Mark PowellHead of Insights and Data, Capgemini Ltd

Our Mission

We are inspiring leaders towards a data culture. We are bringing people together to challenge their thinking and drive change. We are working with our clients to build the foundations that enable them to unlock value in analytics.

Our Global Leadership Team

Graham Hogg

CEO and Board Member

Toby Hunt

Chief Innovation Officer and Board Member

Martin Killick


Robin Simpson


Peter Tait

Managing Creative Director

Let's change the game together

Organizations around the world are using Pelatum to help them build a data driven culture
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